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Find Your Own Superhero 🦸‍♀️ Belief is such an astounding quality to experience highlighted so well in the story of Jo Tutchener-Sharp, the founder of Scamp and Dude, a clothing and toy brand originally created to give comfort to Jo's and other children while separated from their families by illness. A simple but profound idea, children could have a superhero buddy, or an item of clothing with a superhero button that they could press when feeling afraid or uncertain.